After a couple of years working in a typesetting firm as a finished artist (think drafting boards, set squares and bull gum) in Wellington,then a few years as a copywriter and ad designer for the Marlborough Express newspaper in Blenheim, NZ I finally set up shop as a freelance designer from home. That was 1992 and now some umpteen years later, I’m still flat out working every hour under the sun and lovin’ it – mostly. Now my wife and I have three children that we are homeschooling while I have now progressed to a separate office – that’s a full 10 second walk from home. No getting stuck in the traffic on my way to the office, unless you consider tripping over the kid’s bikes and scooters traffic. I love the branding process and creating new identities – it’s my greatest work pleasure. Along with a heap of wine label design work, brochures, business collateral and a bunch of other things too many to mention.
– Get Noticed. Self-Promotion for Creative Professionals (Northlight)– Step-by-Step Graphics (Vol 13, No 6 and Vol 15, No 1) – Letterhead & Logo Design 7 (Rockport) – Letterhead & Logo Design 8 (Rockport) – Letterhead & Logo Design 9 (Rockport) – Letterhead & Logo Design 10 (Rockport) – Idea Revolution (HOW Design Books) – Identity Solutions: How to Create Effective Brands (HOW Design Books) – Colossal Design (HOW Design Books) – The Art of Promotion: Creating Distinction Through Innovative Production Techniques (Rockport) – Best of Business Card Design 6 (Rockport) – Best of Business Card Design 7 (Rockport) – Best of Business Card Design 8 (Rockport) – Best of Brochure Design 8 (Rockport) – Brochures: Making a Strong Impression (Rockport) – 1000 Greetings (Rockport) – 1000 Graphic Elements: Details for Distinctive Designs (Rockport) – 1000 Bags, Tags and Labels (Rockport) – 1000 Retail Graphics (Rockport) – Touch This: Graphic Design That Feels Good (Rockport) – Fantastic Folders and Exceptional Envelopes (Rockport) – The Little Book of Big Promotions (Rockport) – Design Matters//LOGOS 01 (Rockport) – Design Matters// 01(Rockport) – Business Graphics (Rockport) – Mastering Materials, Bindings and Finishes (Rockport) – Magazine (Rus) 2007 – Design for Special Events (Rockport) – Really Good Logos Explained (Rockport) – Displayed at Indiana State University Graphic Design Programme