Counting Sheep

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If there’s something you can say about the work I do here, is that it’s varied. High end wine labels one day, eco composting toilet marketing the next…. yep, that’s variety alright. So it should come as no surprise that recently I had the privilege to work on the identity for a sheep pregnancy scanning service run by Andrew Vavasour. This is a highly specialist field and Andrew’s skills are in demand all over the country. There’s an art to getting this stuff right and miscounting can make a big difference for your average farmer. So Andrew needed an update to his brand to reflect the professionalism and degree of technological proficiency he offers his clients.

The resulting identity showcases a stylised sheep profile and scanning waves within that profile resulting in a succinct, meaningful and memorable logo.


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