Weeding Out the Solution

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Recently I was commissioned to create an identity for a business dedicated to reducing the amount of nuisance weeds that plague residential and commercial property owners alike. The product Weed Solutions promises to deal with problem weeds effectively while being conscious of the environment.

A simple, straight forward approach was taken by way of an initial ‘W’ that enclosed a clutch of sprouting weeds within its negative space… the visual reference being ‘we’ve got weeds covered and under control’. A short, sharp tagline added to the clarity of the identity making for a strong, iconic brand that cuts through the clutter and engages the end user with simplicity and singularity of focus.

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