Electra-Tech was a new business in town, with years of long service to local businesses, especially wineries, by its owner, Bill Arnold. Bill was venturing out with the new look company and brand and seeking to build on the already strong reputation for quality and service he had generated over many years.
From an initial round of concepts, the chosen design was selected and finalised for vehicle signage, apparel, stationery and business cards. The brand focuses on a combined monogram that showcases the initials of the business forming a continuous line that represents the flow of power and electrical cable so much a part of the work.
A clean, contemporary, high impact brand was the result that has achieved high profile and cut through in the local electrical trades sector.