Some months ago, local wine afficionado Ros Gibson approached me about creating an identity for her new venture, The Wine Garden, an exciting addition to the local wine tasting and appreciation scene. Designed for those wishing to learn more about the wine tasting experience set amongst the Gibson’s delightful rural property, The Wine Garden offers a very personal wine tasting venue and event. From blind tastings to food matching, and identifying flavours and characteristics of individual wines the experience will enhance the already world famous reputation of New Zealand’s largest and most prolific grape growing and wine producing region.
After various concepts were submitted the chosen design accurately captures the warmth of the hosts and the beauty of the natural setting of this unique activity. A hand drawn cork screw that introduces woodgrain texture and sprouting leaves conveys both the visual and taste sensations that visitors will be exposed to while the delicate serif font (Mrs Eaves and Mrs Eaves Italic) references wine’s traditions and history.