Work Sucks

Screen Shot 2015-10-13 at 11.05.25 AMWell, actually, work’s pretty amazing really. It’s been way too long between posts, but a while back, I had the opportunity and privilege to create an identity for a brilliant new service in town. The project required naming, identity and rollout of uniforms, vehicle signage, stationery and marketing collateral. The business involves removal of dead leaves and foliage from the guttering around roofs by way of an incredible, long reach, super sucky industrial vacuum cleaner. This thing is amazing, literally sucking anything and everything that might find its way into your guttering and allows the home owner to avoid the messy and often dangerous job of clearing the gutters by hand.

After preliminary designs and brainstorming, the name GutterSucker was settled upon – an name that had a great rhyming rhythm to it and said exactly what the service was. Graphically, a friendly mascot of sorts, the GutterSucker mammoth was created. This approachable identity used the welcoming tones of bright and mid green with a solid, warm typeface that combined to create an engaging, memorable, and unique name and identity that has the strong potential to be franchised nationwide.

The end result is a business that has a high public profile, easy recall for new and existing customers and a distinct brand personality in the home and property maintenance industry.

Screen Shot 2015-10-13 at 11.05.47 AM


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