First Impressions Count

Sometimes the opportunity comes along to be involved in some memorable work – but often it’s not without the benefit of hindsight that you are able to see just how special that work is. Such is the case with the new Virginie Cuvee packaging for No1 Family Estate right here in Marlborough.

Living in New Zealand’s largest wine producing region, it’s hard not be involved to some degree or another in the wine industry or related fields – even for a hardened teetotaller like me. In fact, label design and associated branding and packaging for small to medium sized wineries has become a large portion of the work undertaken here at Lloyds Graphic Design. One recent project was for the new Virginie Cuvee for No1 Family Estate. Like most design projects, the work began with an initial briefing with Adele Le Brun and Heidi Bulfin from No 1 – which, like most projects for No1 was an open creative brief with style, sophistication and quality being the theme. Adele and Heidi are great to work with – they know exactly what they like, but they also appreciate the importance of letting creativity have free reign if the best solution is to be arrived at. From the first meeting a few concepts were presented with a couple of rounds of revisions and tweaks until the final label was settled upon. The final label was expertly printed by Rapid Labels and included an intricate die line, gold foil and a highbuild varnish on textured stock.

From there, the project expanded into the need for a very special presentation box in which to showcase this premium quality vintage. Our ever-obliging packaging contact went about producing a superb single bottle display box from the artwork conceptualised and completed here at LGD to tie in seamlessly with the unique label design. The result was outstanding and has met with much critical acclaim within the industry both here and internationally – as seen on the site http://www.boutiquewines.com.au/  Look under the Excellence in Packaging link.

Below are some images of the new packaging, released late 2010.

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