Re-branding the Re-brand

It’s inevitable that if you’re in business long enough, you’ll probably get the chance to be involved in the odd rebranding exercise for the same client. Such was the case when local chartered engineers Davidson Partners decided it was time to rebrand under the name Davidson Group. I had been involved in the creation of their new identity some 15 years ago in around 1995 under the name Davidson Partners. That logo had served them well for all those years without change and would have conceivably continued to do so for many more. But it was felt with the change of focus for the company, it was also time to refresh their public face with a revitalised identity. And so it was that I had the opportunity to revisit the brand and give it somewhat of a makeover with an entirely new icon and updated typography. The resulting design now ready to serve the company for at least another 15 more years.

And interlinked DG inside the confines of the square convey engineering and corporate integrity.


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