Been a long time between posts – which is about usual for me – but I thought it was about time I put fingers to keyboard. It’s been an incredibly busy first half of the year, in fact the busiest period I have known since starting Lloyd’s Graphic Design in 1992. Anyway, I was recently asked to create a new identity for an established tavern in town that was reverting to the name it used some years ago – ‘Raffles’. Given that the manager was looking at creating a wordmark similar to its original identity, a typographical approach was logical. But not just any old wordmark would do this time around; this was a chance to do something a little different, something memorable – time for an ambigram. Wikipedia inform us that; “an ambigram is a typographical design or artform that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation.”
Actually, creating a word that can be read legibly from more than one angle isn’t all that easy especially when the word doesn’t have a natural line of symmetry. But that’s the real trick of a truly memorable ambigram. You can read it then when you discover you can actually read it back to front, or upside down… that’s the ‘a-ha’! moment. The ‘how’d they do that’? moment. So, here’s my first attempt at an ambigram – you be the judge of whether it has that ‘a-ha’ factor.