My First Ambigram

Been a long time between posts – which is about usual for me – but I thought it was about time I put fingers to keyboard. It’s been an incredibly busy first half of the year, in fact the busiest period I have known since starting Lloyd’s Graphic Design in 1992. Anyway, I was recently asked to create a new identity for an established tavern in town that was reverting to the name it used some years ago – ‘Raffles’. Given that the manager  was looking at creating a wordmark similar to its original identity, a typographical approach was logical. But not just any old wordmark would do this time around; this was a chance to do something a little different, something memorable – time for an ambigram. Wikipedia inform us that; “an ambigram is a typographical design or artform that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation.”

Simple.

Actually, creating a word that can be read legibly from more than one angle isn’t all that easy especially when the word doesn’t have a natural line of symmetry. But that’s the real trick of a truly memorable ambigram. You can read it then when you discover you can actually read it back to front, or upside down… that’s the ‘a-ha’! moment. The ‘how’d they do that’? moment. So, here’s my first attempt at an ambigram – you be the judge of whether it has that ‘a-ha’ factor.

Ambigrams make for great coasters.

And they work equally well in reverse... isn't that the whole point?

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