Mid December 2009 saw the opening of CPR Coffee’s latest venture – CPR Airshop – an enormously franchisable concept that introduces visitors to this province to the delicious flavours of CPR’s boutique roasted coffee and gives those leaving an opportunity to purchase locally made artwork, award winning wines and books. CPR is a longtime client and one that is continually discovering new and imaginative ways to introduce the public to its range of products. Design work for this new venture included the creation of the Airshop identity which is an adaptation of the master CPR brand. CPR Airshop is yet another of their innovative ways to fight the recessionary woes with perfectly roasted and brewed coffee. If I had my way there’d be a CPR Airshop of some description in every provincial and major airport around the country – if not the globe. But until that day, you’re just gonna have to jump a flight to Marlborough and discover what all the fuss is all about.