Been too long between posts with the extreme workload this year. So much for the recession! Anyway, this project was the creation of an identity for a local woman whose skills include mentoring business and the people who run them, business systems analysis and motivational input into these businesses. Her work is based in NZ but also stretches to the UK where she travels to regularly, so an identity that wasn’t necessarily tied to a location was important. A number of initial options were investigated which included the naming of the proposed business. Some options included ‘BizHum’ – getting your business humming, ‘Flourish’, ‘Focus’, ‘Engauge’ and ‘Bizpep’. In the end the company name was something that was mooted at our initial meeting and was a combination of the client’s surname (Peplar) and the word ‘talk’ – ‘Peptalk’ being the result. It was an obvious fit and summed up the business focus so succinctly. Below are the various concepts that were proposed along with the final design which utilised the hummingbird image first proposed with the BizHum idea. The hummingbird so clearly communicated the concept of how the client probed a business’s structure and operation, moved rapidly to get things done, and was agile in working with the different areas of a business and the people who work there bringing ‘sweet’ results for the business owner much like the nectar the hummingbird collects. The wings of the bird formed a subtle, stylised letter ‘P’ for the business name. The typography was a customised redraw of Avant Garde.