This is one from the archives. I was approached to create an identity for an entirely new business for Tyrone Burney, an electrician with expertise in cool store work. As part of the usual design process a number of designs were considered, but the final concept was definitely the one with the most impact and meaning. The resulting icon combined the symbology of three phase wiring together with a snow flake thereby bringing into one image the electrical and chiller storage aspects of the business. Shown below is that final design along with the van signage and business card concept. The client provided what must be one of the better tag lines for someone in this line of business… ‘switched on. chilled out.’ – brilliant, succinct and memorable.