FastBooks Means Business

A recent project has been the creation of an identity for an online bookkeeping / accounting service  called FastBooks. Three initial concepts were submitted and after some further self-inflicted tweaking and adjustments, the final design was definitely one of my recent favourites. Simple, understated with an icon that has more than one level of message… something I love to be able to incorporate into any of my designs where appropriate. Below is pictured some of my early sketches… which I cannot emphasise the importance of enough, followed by the final design and a business card concept.

Initial sketches, a crucial part of the process.

Initial sketches, a crucial part of the process.

Final concept... is it an 'F' or a couple of open books? Which do you see first?

Final concept... is it an 'F' or a couple of open books? Which do you see first?

Business card concept.

Business card concept.

Advertisements

Leave a comment

Filed under 1

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s