I have recently been involved in the rebranding of a local swimming pool construction and servicing company that has had a long time reputation in Marlborough for providing premium quality pool design, build and service. Greg and Nicola Norton had been using the same identity for a number of years and the time was right to refresh their look and re-invigorate their marketing strategy. A number of potential ideas were investigated but the final concept was one of visual clarity, clean, professional and contemporary – all things that we felt were important attributes to convey. Below is the old identity that had served them well for a dozen years or more and below that a visual mood board, stationery design and advertising concepts that were launched in time for the local annual Home Show. Further implementation of the identity will be on vehicles, uniforms and building signage.