Recently I was commissioned by a local butchery to rebrand their long standing business with a new name of their choosing and revitalise the shop as a location for the best quality meats and service in town. The new name is the Village Butchery – which immediately conjured up images of the traditional, old style local butchery – a place where a welcome smile and premium quality produce were common place. After an initial consultation, I set about producing a few varied ideas – some more traditional than others, some far more contemporary yet simple and timeless in their approach. Below are some of my initial sketches plus digital copies of the concepts that were presented to the client. Included as part of the presentation are some advertising mock ups to give the client a good idea as to how the new identity can be applied to promote the business.