Been working on developing an identity for a new brand – Skoff – a pre-made scone and cookie dough mixture. Work will eventually include labelling / packaging etc – but initially has meant brainstorming some basic ideas for the identity itself. As part of the process I almost always start with pencil and paper which is where ideas can flow so much quicker as the mind to hand process has the immediacy and urgency that working directly on the Mac can’t usually achieve. This helps me focus my thoughts and makes my time spent on the digital rendition so much more efficient and productive. Below are some of the initial sketches and then the digital versions that will be submitted to the client for consideration.