Been a frantically busy year thus far – something I seem to say every year. And it’s just getting busier. So where’s all the work coming from? Naturally, given the wine industry in Marlborough, there’s an ever increasing amount of work from that sector. Ironic, since I don’t drink wine I guess. And while the recession is obviously hurting many businesses, it’s just making things all the busier for me. You see, when times are tough, people are realising the vital importance of being even more creative and strategic with their marketing. Mass market, scatter gun advertising just won’t cut it in this environment, so the need to target your message and ensure your brand is cutting through the clutter has never been more important.
As for me, there’s been an enormous amount of new brands to create, wine labels, brochures – you name it. And here’s a few of the projects I have been fortunate enough to be involved with recently.