Sometimes it’s fun to put together an idea when there’s nothing to be gained from it because the payoff is simply making those ideas a reality.
And then there’s the time you put in the effort for a client who, for whatever reason, goes into radio silence after a couple of rounds of concept development. Such was the case with a foreign company that need not be named, but from whom I managed to garner a few more designs for my portfolio and potentially for future clients who might fit the profile. Below is one of those concepts, renamed for the purposes of public display, that could very well end up becoming someone’s to own. Or maybe I’ll just keep this one for myself.
Some time ago, the local cinema held what was called a Potted Film festival in conjunction with the annual Garden Marlborough event. The festival screened botanically themed movies as part of the festivities that run each year in Spring. This simple logo was created by Lloyd Creative as part of the marketing for the event.
We spent a great day out in the Marlborough Sounds walking from Furneaux Lodge to Punga Cove Resort this Waitangi Weekend. What an amazing place we live in. Beautiful trip through the Sounds on Cougar Line – Marlborough Sounds , breakfast at Furneaux walk to Punga for a delicious pizza lunch before the comfy, quick trip home. Great to see a bunch of branding and site signage work in place at both resorts that Lloyd Creative has worked on over the last 6 – 12 months.
Flashback to Marlborough Book Festival 2020 that was sadly cancelled due to Covid. Hopefully book lovers from all over the country can converge on Marlborough in 2021 to hear from some of their favourite authors. In the meantime here’s a look at the very cool, very retro book fridge that Lloyd Creative had the privilege to design graphics for. If you’re out at the Vines Village in Marlborough you can’t miss it – so check it out and grab yourself something to read.
Early in 2020 I had the privilege of working with Simon Olliver on the branding of his new orthodontist business. A highly skilled, enthusiastic and forward thinking guy, Simon knew he needed an identity that would cut through and cement his place as a trusted name in this specialised field of dentistry. The resulting icon that does double duty as a perfect set of dentures and an initial ‘O’ was the serendipitous solution. And being part of its roll out across many consumer touch points has been great fun and a tremendous privilege. It’s always gratifying when clients capture the vision and potential of their newly created identity, applying it widely and consistently across all media.
Never underestimate the impact of a strong, well crafted icon. Succinct, memorable and visually efficient – leaving a lasting impression with often a bare minimum of information. Bellissimo. Here are a few icons created for clients of Lloyd Creative in the past.
Here’s hoping you all enjoy a safe and relaxing Christmas break and just a little reminder about why we have a lot to celebrate any time of the year; the birth of our Lord Jesus Christ. Who came not so we could give and receive a load of cheap gifts we don’t really need, but rather to bring the greatest gift of all; the miracle of God’s mercy and grace, forgiveness of sin and eternal salvation to all who believe.
Now that’s worth celebrating.
Lloyd Creative will be shut from December 24, 2020 until Monday January 18, 2021. Looking forward to creating content and meeting your design needs all over again for another jam packed year.