So long 2021. Hello New Year.

It’s been quite the year round here with one thing and another but one thing’s for sure… it’s been busy for which we are ever grateful. Here’s some of the work I’ve been blessed to be involved with over the last 12 months. Put your feet up for a couple of minutes and enjoy…

#logohunting#logo#branding#brand#brandidentity#brandidentitydesign#graphicdesign#graphicdesigner#identitydesign#showreel#graphicdesigncentral#graphicdesignnz#nzgraphicdesign#nzgraphicdesigner#graphicdesignmarlborough#marlboroughnz#marlboroughgraphics#logodesigner#logodesigns#logodesign#logodesignlove#packagingdesign#corporateidentity#poster#posterdesign

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It’s in the Blood – here are the results

A first glimpse at the final DNA Brewing identity. Two complementary marks that will be used in tandem across all marketing and packaging applications. Time will reveal just how the identity rolls out across all consumer touch points in due course. Should be a fun brand see come to fruition. #brand#branding#brandidentity#identitydesign#graphicdesign#graphicdesigner#logo#logodesign#beerbranding#graphicart#graphicdesignnz#nzgraphicdesign

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It’s in the Blood

A recent branding project for a new name in the boutique brewing arena really got the creative juices flowing here at Lloyd Creative. Here are some of the proposals that were presented. Will post the final direction separately. #branding#branddesign#logo#logodesign#illustration#boutiquebeer#craftbeer#graphics#graphicdesign#graphicdesigner#graphicdesignnz#nzgraphicdesign#marlboroughnz

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Bringing Brands to Life

Here’s a recent illustration for a proposal that went in another direction. Who knows where the squawking seagull might turn up next?#illustration#cartoon#seagull#graphicdesign#branding#poster#posterdesign#graphicdesigner#graphicdesignnz#nzgraphicdesign

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Raise a glass and raise some cash. 

The local Rotary Club was keen to put together a fundraiser to help those on the West Coast of the South Island who were so badly affected by flooding earlier in the year.

So armed with the event name and rough brief for the day’s activities, Lloyd Creative set about designing a promotional campaign to generate interest from participants and supporters alike.

The resulting design uses a vintage aesthetic, classic typography and colours and a touch of swandri plaid to convey the message.

#design#graphicdesign#graphicdesigner#branding#brandingdesign#brandidentity#poster#posterdesign#posterdesigner#nzgraphicdesign#graphicdesignnz#marlboroughnz#graphicdesignmarlborough#marlboroughgraphicdesign#retrodesign#vintagegraphics#vintagegraphicdesign

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The Unsung Heroes.

With any branding project there are always casualties. Concepts that are passed over in favour of the chosen design. Such is the case with this little number from the recent Pete’s Pattie Palace project. #logo#logodesigner#logodesign#branding#branddesign#brand#retrographcs#graphicdesignm#nzgraphicdesign#nzgraphicdesigner

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Crafting homes, not houses.

A recent branding project for Kane Arthur Building brought the focus onto the bespoke, crafted nature of nest building. Kane is a skilled carpenter who brings his wealth of experience and eye for detail to every construction project.

The resulting identity introduced a mascot of sorts, a simple bird, busy with task of crafting a nest to bring comfort, security and the warm embrace of quality home.

#logohunting#logopond#logo#logodesigner#logodesigns#identitydesign#branding#brandidentity#branddesign#branddesigner#constructionbranding#graphicdesign#graphicdesigner#graphicdesignnz#nzgraphicdesign#nzgraphicdesigner#graphicdesignmarlborough#marlboroughgraphicdesign

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Flippin’ great patties.

Just completed a great little branding project for a long time client who’s branching into another new venture. Say hello to Pete’s Pattie Palace, where great taste and a friendly face are what you’ll find every time you head to the West Coast. Putting the ‘kai’ back into Punakaiki. #logo#logodesigns#logodesigner#brand#branding#branddesign#identitydesign#identitydesigner#graphicdesign#corporateidentity#nzgraphicdesign#graphicdesignnz#marlboroughgraphics#graphicdesigncentral#graphicdesignmarlborough#logoideas#logoidentity

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The Long and the Short of it.

One often overlooked aspect of identity design is building in flexibility… ensuring any given logo will be as effective and easily identified in vertical as it is in horizontal configurations. Not all designs require a range of different ‘lock ups’ but those that do will definitely benefit by having this considered with care at the early stages. Here’s one from the archives for Leak Doctor that shows how creating a variety of layout options affords flexibility while maintaining consistency for the brand. #brand#branding#brandidentity#brandidentitydesign#logo#logodesign#logodesigner#identitydesign#identitydesigner#corporateidentity#graphicdesign#graphicdesigner#nzgraphicdesign#graphicdesignnz#graphicdesignmarlborough#marlboroughgraphicdesign#icondesign#corporateidentitydesign

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Ebony & Ivory.

The beauty and simplicity of black and white will never date and it’s where all effective brands must originate. From original sketch to completed design, working in black and white helps clarify a concept and ensure an identity will work effectively regardless of the medium. Here are small selection of icons and identities that help demonstrate this key element of an effective and engaging brand. #brand#branding#brandidentity#brandidentitydesign#logo#logodesign#logodesigner#identitydesign#identitydesigner#corporateidentity#graphicdesign#graphicdesigner#nzgraphicdesign#graphicdesignnz#graphicdesignmarlborough#marlboroughgraphicdesign#icondesign#corporateidentitydesign

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