Earlier this year I was contacted by French smartphone application developer, Jaydeo. This innovative, young company is at the cutting edge of creating clever, intuitive applications for predominantly the iPhone market. They were wanting to increase their market presence by way of a revitalised brand and website that would help tell their story with a more accurate reflection of their personality. Three concepts were submitted with one clearly meeting their brief and expectations from the outset.
The approved design utilised a finger pointing icon – symbolising both the human and interactive nature of the business. And the hand itself is constructed from a thumb and forefinger that form a simplified ‘J’. The font is a customised version of Eurostile. A tagline was created, ‘Touch the World’ – positioning the company as one with a truly global reach and conveying the idea that global reach is exactly what they realistically offer their clients.
As part of the initial conceptual work, designs for stationery, business cards and a new website template were drafted up for consideration. These were eventually taken to final artwork stage as part of the project.
This has been a tremendous project to be involved in; the team at Jaydeo have been great people to work with and the resulting identity manages to capture the essence of the company and what they do with minimalist clarity.
Presenting the potential of the brand to be applied across many media was part of the initial concepts.
